| Sports: | Rowing |
| Career: | World Championship Silver 2018 |
| European Champion 2018 | |
| World Champion 2017 |
Starting position
In spring 2018 Jeannine Gmelin is at the start of the season and without a main sponsor seven months after winning the World Championship. Logo presence on the boat, competition dress, cap and oar handle are available to potential partners.
Challenge
Rowing in Switzerland – and nearly everywhere in the world – is a fringe sport, and moreover a men’s sport. There is not much money to be made with sponsoring in rowing, especially for women. Jeannine is a professional sportswoman and relies on income and marketing activities – via partners. She trains all week in the Sarnen rowing centre and does not have much time outside of training.
The samm Approach
Build the brand awareness of Jeannine Gmelin. samm group is able to create visibility and significantly raise Jeannine’s profile over time through targeted media placing, regionally, nationaly and internationally.
A full-page portrait in one of the largest Swiss newspaper with the title: “Nowhere is more beautiful than Sarnen lake!” – this article immediately attracts the attention of the member of management from the the Obwaldner Kantonalbank OKB. The rest of the story is quickly told: invited to a meeting at the headquarters – only 300 meters from the rowing center. After discussions about their business needs, rights and benefits as well as budgets, a sponsorship agreement was quickly reached. They happen to be located just around the corner from where she trains and Jeannine has now become a key ambassador for the whole region. The process could not be more efficient.