Starting Position
Gone are the days when companies considered sponsorship as buying some signage and a few hospitality seats to entertain their guests. In an increasingly competitive world with a better informed and a less naïve audience, the use of emotion is a vital element to achieve credibility and trust. This is exactly what we do, we bring to life brands or businesses through sports ambassadors by developing powerful and meaningful partnership. We also build the personality and image of the athlete independent from its sports, popularity or success by creating a story through communication.
Success factors
- Brand Fit: The positioning and synergy between the ambassadors and the respective brands must be a credible fit. There must be a mutual transfer of value for both parties to capitalise and leverage from the partnership.
- Benefit Fit: The activation strategy must make sense for the athlete’s image and positioning but the brand must also meets its business purposes out of its marketing strategy.
- Relationship Fit: It is important to strive for the ideal „chemistry“ between the brand partner and the ambassador.
- Deal Fit: The contract conditions must make sense for both parties in order to fully maximise the partnership in a harmonious and powerful way.
The samm Approach
It has become clear to us that key components to success as mentioned above are often underestimated or overlooked by companies. The emotional bond between an ambassador, a brand and its target groups are fundamental to achieving long-term success in the partnership. We ensure we provide our clients from the athlete and from the brand side, the right tools, the strategic advice and the expertise to create that synergy that works.