Jeannine Gmelin, Rowing (Photo by Detlev Seby/Swiss Rowing)

Business Model

Are you a successful athlete and do you want to earn money outside of the sporting arena?

Have you ever had success on the international or national sports scene? Do you require media, commercial or marketing support for your career as well as financial advice or administrative help? Are you nearing the end of your career and need a plan for your retirement?

samm will accompany throughout your journey as an athlete. Our services will offer you services tailored and adapted to your needs. Our primary objective is to allow you to focus solely on your sport and prepare your future at retirement.

Athlete Path

Start-up Athlete

You are a young athlete, you are a member of the national or international squad and you want to enjoy a career with professional support.  After setting up a customised strategic plan, samm will help you establish your communication channels, position you in the regional media, develop your marketing plan, find your first commercial partners, look after all your administration and be your reliable dedicated account support.

Potential Athlete

You have enjoyed your first international success and tipped to have a very promising career. samm will increase your media profile in a targeted and strategic way in line with your image, target groups and sponsor’s needs. Furthermore, will help you develop your personalised marketing plan and commit to increasing your business and partnership income.

Key Athlete

You are officially part of the world’s elite. You are regularly at the center of the media, have unexploited advertising potential or uncapitalised commercial revenue. samm will maximise your appearances in the media, commercial revenue derived from strategic sponsors or other sources of income, marketing potential and positioning, as well as your financial planning.

Retirered Athlete

You have left the competitive world, but you wish to continue to capitalise on your career’s success. samm will work with you on a targeted and strategic life plan. Our services include for example continuous media support, management of new and existing partnerships, marketing plans, financial advice and activation of samm’s national and international network.

On your marks, get set, go!

Contact

samm group
Swiss Athlete Marketing & Management Group AG
Neuhofstrasse 5a, CH-6340 Baar, Switzerland

+41 41 501 41 84
info@samm-group.ch