samm Responsibility
Sébastien joined samm group as managing director after having worked over 17 years internationally in the sports business. With his wealth of senior experience in sales, marketing, events and sports management, he is bringing an additional dimension and vision to the continuing growth of the samm group in Switzerland and beyond the borders. He is also leading the strategic clients’ portfolio acquisition process across a variety of sports whilst activating new businesses.
Professional Career Development
After gaining his Bachelor of Science degree in International Management, he enjoyed a career in the financial markets in the US and Switzerland at Merrill Lynch and the BCV respectively. He made his first footprints in the sports business when joining Sportfive in Germany (now part of Lagardère), responsible in managing key sports personalities. Headed thereafter the office in Singapore to grow the Asian business and develop marketing rights across many sporting markets, resulting also to landmark global commercial partnerships across many sports. His career followed with influential senior sales and marketing roles at the PGA European Tour and Scottish Rugby where he played a key role in leading the teams to achieving record high commercial revenue. Before joining samm group, Sébastien run his own sports and marketing business in Switzerland. Across all his career ventures, Sébastien has worked extensively with blue chip brands, athletes, rights holders, agencies and events providing him with a full 360 perspective of the business dynamics.