{"id":1486,"date":"2019-03-01T22:54:40","date_gmt":"2019-03-01T22:54:40","guid":{"rendered":"http:\/\/samm-group.ch\/wprs\/success-stories\/justin-murisier\/"},"modified":"2019-04-08T11:13:44","modified_gmt":"2019-04-08T10:13:44","slug":"justin-murisier","status":"publish","type":"referenz","link":"https:\/\/samm.humark.website\/en\/success-stories\/justin-murisier\/","title":{"rendered":"Justin Murisier"},"content":{"rendered":"<section class=\"block-text white\">\r\n    <div class=\"wrapper\">\r\n        <div class=\"inner-wrapper full-width\"><div class=\"content\"><p><strong>Starting position<\/strong><br \/>Justin Murisier had no personal main sponsor (helmet sponsor) in early summer 2017. Ochsner Sport, who had been his partner until, then, ended the partnership due to management changes. This left Justin in precarious situation ahead of the season.<\/p>\n<\/div><\/div>\r\n    <\/div>\r\n<\/section>\n\n<section class=\"block-bilder\">\r\n    <div class=\"wrapper\"><div class=\"bilder\"><div class=\"bild col6\" style=\"background:url(https:\/\/samm.humark.website\/wp-content\/uploads\/2019\/03\/JM__FX24204.jpg) center center \/ cover no-repeat\"><\/div><div class=\"bild col6\" style=\"background:url(https:\/\/samm.humark.website\/wp-content\/uploads\/2019\/03\/JM__FX24194.jpg) center center \/ cover no-repeat\"><\/div><\/div><\/div>\r\n<\/section>\n\n<section class=\"block-text white\">\r\n    <div class=\"wrapper\">\r\n        <div class=\"inner-wrapper full-width\"><div class=\"content\"><p><strong>Challenge<\/strong><br \/>The personal main sponsor with logo on the helmet is the most rewarding for a skiers financially and therefore vital for Justin Murisier\u2019s career. Timing was not in our favour and a new partner had to be found during the current year shortly before the ski season coming up. For most companies, budgets had been set for the year especially in winter sports and we had to target fresh leads or prospects.<\/p>\n<p><strong>The samm Approach<\/strong><br \/>To maximise our chances we came up with a totally new concept that had never been done before in ski. \u00a0That is splitting\u00a0the main partnership between two companies where they would share the logo position simultaneously between each race. We also convinced both the FIS and the Swiss ski authorities\u00a0to enforce this new concept.\u00a0This method allowed us to go in the market with a lower rights fee than otherwise been.<\/p>\n<\/div><\/div>\r\n    <\/div>\r\n<\/section>\n\n<section class=\"block-text block-box\">\r\n    <div class=\"wrapper\">\r\n        <div class=\"inner-wrapper darkblue\"><h2 class=\"text-titel\">The Result<\/h2><div class=\"content\"><p>Two partners were\u00a0acquired\u00a0for Justin Murisier for the 2017\/2018 season: Verbier Tourism and Comina Architecture. Both companies\u00a0were entitled to the\u00a0personality rights all season\u00a0with logo presence by alternating each race.\u00a0The concept proved its worth and the two companies extended their involvement for a further two years.<\/p>\n<\/div><\/div>\r\n    <\/div>\r\n<\/section>\n\n<section class=\"block-text blue\">\r\n    <div class=\"wrapper\">\r\n        <div class=\"inner-wrapper full-width\"><h2 class=\"text-titel\">Convinced? Next case!<\/h2><a href=\"https:\/\/samm.humark.website\/en\/contact\/\" class=\"btn\">Contact<\/a><\/div>\r\n    <\/div>\r\n<\/section>","protected":false},"menu_order":4,"template":"","_links":{"self":[{"href":"https:\/\/samm.humark.website\/en\/wp-json\/wp\/v2\/referenz\/1486\/"}],"collection":[{"href":"https:\/\/samm.humark.website\/en\/wp-json\/wp\/v2\/referenz\/"}],"about":[{"href":"https:\/\/samm.humark.website\/en\/wp-json\/wp\/v2\/types\/referenz\/"}],"version-history":[{"count":31,"href":"https:\/\/samm.humark.website\/en\/wp-json\/wp\/v2\/referenz\/1486\/revisions\/"}],"predecessor-version":[{"id":2771,"href":"https:\/\/samm.humark.website\/en\/wp-json\/wp\/v2\/referenz\/1486\/revisions\/2771\/"}],"wp:attachment":[{"href":"https:\/\/samm.humark.website\/en\/wp-json\/wp\/v2\/media\/?parent=1486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}