{"id":1497,"date":"2019-02-28T09:28:20","date_gmt":"2019-02-28T09:28:20","guid":{"rendered":"http:\/\/samm-group.ch\/wprs\/success-stories\/tadesse-abraham\/"},"modified":"2019-04-08T11:14:56","modified_gmt":"2019-04-08T10:14:56","slug":"tadesse-abraham","status":"publish","type":"referenz","link":"https:\/\/samm.humark.website\/en\/success-stories\/tadesse-abraham\/","title":{"rendered":"Tadesse Abraham"},"content":{"rendered":"
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Starting Position<\/strong>
After many years of collaboration,\u00a0Tadesse Abraham, the current Swiss record holder for the marathon, lost\u00a0his personal main sponsor in the summer of 2018\u00a0due to the company\u2019s strategic changes. Samm group is required by his client Tadesse\u00a0to find a new main sponsor within a few weeks\u00a0as it represents a vital source of income for his training and team setup.<\/p>\n<\/div><\/div>\r\n <\/div>\r\n<\/section>\n\n

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Challenge
<\/strong>For an athlete, the personal main sponsor is on the one hand the main financial source of income and on the other is an important factor in successful marketing via activity as a brand ambassador.<\/p>\n

Three factors make our search more difficult: First of all, Tadesse spends a large part of the year training in camps in Ethiopia or at races which makes appearances sometimes difficult for its potential sponsor. Secondly, the marketing budgets for the year have pretty much been tied-up for most companies. Thirdly, Tadesse cannot provide logo presence on his shirt for international races due to the IAAF restrictions.<\/p>\n

The samm Approach<\/strong>
Having identified the business and marketing needs of our prospect, we drew-up a strategic proposal which would make sense to them in terms of employee and customer engagement as well as CSR. Their charity mission was also highly relevant to Tadesse\u2019s story. We tried also to look at linking the person Tadesse with the company in this partnership beyond the sporting and performance aspects. Their relevant market was national so the fact that Tadesse can speak German and French were an added value.<\/p>\n<\/div><\/div>\r\n <\/div>\r\n<\/section>\n\n

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The Result<\/h2>

The contract with Generali Switzerland\u00a0was signed before Christmas 2018\u00a0beyond all expectations. The insurance company\u00a0with offices throughout\u00a0Switzerland has been involved in athletics since 2017. As the main sponsor of\u00a0marathon\u2019s races across Switzerland, Generali Switzerland\u00a0will capitalise on this partnership to enter into\u00a0campaigns such as motivating\u00a0employees\u00a0at the workplace,\u00a0engage with\u00a0clients and partners\u00a0as well as promote\u00a0healthy and active lifestyle.\u00a0The charity aspect,\u00a0Generali\u00a0endorses\u00a0the project \u00abThe Human Safety Net\u00bb and gets involved together with the ex-refugee Tadesse\u00a0who is relevant to the story. In short, all represented the perfect fit with a logical rationale which we presented to Generali.\u00a0<\/p>\n<\/div><\/div>\r\n <\/div>\r\n<\/section>\n\n

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Convinced? Next case!<\/h2>Contact<\/a><\/div>\r\n <\/div>\r\n<\/section>","protected":false},"menu_order":3,"template":"","_links":{"self":[{"href":"https:\/\/samm.humark.website\/en\/wp-json\/wp\/v2\/referenz\/1497\/"}],"collection":[{"href":"https:\/\/samm.humark.website\/en\/wp-json\/wp\/v2\/referenz\/"}],"about":[{"href":"https:\/\/samm.humark.website\/en\/wp-json\/wp\/v2\/types\/referenz\/"}],"version-history":[{"count":24,"href":"https:\/\/samm.humark.website\/en\/wp-json\/wp\/v2\/referenz\/1497\/revisions\/"}],"predecessor-version":[{"id":2773,"href":"https:\/\/samm.humark.website\/en\/wp-json\/wp\/v2\/referenz\/1497\/revisions\/2773\/"}],"wp:attachment":[{"href":"https:\/\/samm.humark.website\/en\/wp-json\/wp\/v2\/media\/?parent=1497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}